"Sponsorship or Sponsorsh!t" is not just another business book - it's a best practice blueprint for turning the complex world of sports marketing into a strategic playing field where your brand emerges as the champion.
Sponsorship marketing is a different beast than other marketing platforms - navigating the dynamic landscape of sports marketing can be as challenging as the games on the field. The stakes are high, the competition is fierce, and organizations must stop living in the past.
Learn best practices for all experience levels: beginners getting started with sponsorship marketing, sophisticated brands who invest in sponsorships, and professional sports entities and other properties that sell sponsorships. Regardless of your role, step up your marketing game with the right playbook of modern strategies to prevent your brand from falling into the trap of ineffective sponsorship - "sponsorsh!t" - and turn your sports marketing into a turbo-charged engine for business growth.
Stephen Nagrant is a sports marketing expert with over a decade of experience developing more than 100 multi-year partnership deals totaling $340 million. Stephen has consistently delivered results: from the front office of the Detroit Red Wings leading the development of the naming rights proposal for Little Caesars Arena, to the PGA TOUR helping launch the award-winning Rocket Mortgage Classic, to the City of Detroit leading the development of the bid to land the NFL Draft. He's sharing his winning strategies in this essential guide, explicitly written for sports business professionals and marketing executives.
Drawing on firsthand experiences, Stephen delivers practical knowledge and proven tactics. This book will help you avoid common mistakes, seize opportunities, and stay ahead of the competition in the rapidly evolving business of sports marketing and sponsorships.
The book's Part I lays the foundation, simplifying the complex world of sports marketing. You'll explore its role in the broader business landscape and learn how to leverage sports sponsorships effectively to achieve your business goals.
Part II provides a step-by-step guide to building a winning sports marketing strategy for sponsors and sponsored properties. From setting clear objectives to aligning with the right property, Stephen offers a proven framework for selecting the right sponsorship partner and ensuring it delivers maximum ROI and ROO.
Part III focuses on execution and optimization, offering strategies to activate and engage sponsorships, bring your brand to life, and measure your success. Here, you'll learn how to set the right Key Performance Indicators (KPIs), apply the best tools and techniques for sponsorship analysis, and continually improve your sponsorship for better results.
AND AS AN ADDED BONUS: Take your business to the next level with 20 professional tools and templates to add game-changing strategies to your playbook!
"Sponsorship or Sponsorsh!t" concludes with an insightful review and the next steps for applying what you've learned. It also emphasizes the importance of continuous learning in this ever-changing field. A glossary of key terms and bonus case studies from popular global sponsorships enhances this invaluable resource.
Whether you're a newcomer to sports marketing or a seasoned veteran, "Sponsorship or Sponsorsh!t" is your playbook for success, equipping yourself with the knowledge and tools to conquer the sports marketing arena confidently and effectively. It's time to turn your sponsorships from just a game into a game-changer!
To learn more, visit Amazon.com