Climbing the Sports Career Ladder: A Guide From a CMO
With a career that started in the Detroit Red Wings' sponsorship department and later led me to establish my marketing firm, I have experienced the journey up the sports career ladder firsthand. I'm writing this post today to share some insights and tips for those looking to advance in their sports careers.
Start With a Solid Foundation
A solid foundation in sports and business is crucial. This could mean a degree in sports management, marketing, or a related field. But formal education is just the start. Get involved in sports in any capacity, whether volunteering at local events, joining sports clubs, or doing internships. This practical experience will serve as a stepping stone to more significant opportunities.
Network Relentlessly
Your network is one of your most valuable assets in the sports industry. Build relationships with people at all levels, from interns to executives. Attend industry events, join professional organizations, and maintain an active presence on professional social networking sites. You never know when a contact may lead to an opportunity.
Embrace Every Opportunity
Every role is a chance to learn and grow, no matter how small. I worked as an unpaid intern in the sponsorship department for the Grand Rapids Griffins early in my career. It was a demanding role that taught me a lot about the business side of sports, and I learned while growing as a professional. Embrace all experiences served as a stepping stone to my future positions, and expect most internships to be unpaid.
Show Your Value
In each role you hold, focus on how you can contribute to the organization's success. This could mean improving processes, driving revenue, or enhancing the fan experience. You'll position yourself for promotions and new opportunities by consistently showing value.
Never Stop Learning
The sports industry is constantly evolving. To keep up, you need to be a lifelong learner. Attend workshops and seminars, earn certifications, and stay updated on industry trends. As a CMO, I continue to learn every day, and this continuous learning helps me stay on top of my game.
Step Outside Your Comfort Zone
Don't be afraid to step outside your comfort zone. This could mean taking on a project you need to familiarize yourself with, moving to a new city for a role, or even starting your own business, as I did with Snag Business. These experiences can stretch you and help you grow in your career.
Climbing the sports career ladder is a journey, not a sprint. It requires perseverance, continuous learning, and a passion for the industry. But with hard work and dedication, you can reach your career goals and succeed in the exciting world of sports.